Salary:  $90K-$110K

Schedule:  Mon-Fri, 8a-4:30p

Our client is seeking an experienced and dynamic individual to join their team as a Director of Marketing. In this role, you will collaborate closely with the  CEO, Brand Marketing Manager, operating GM’s, and business-unit marketing teams and agencies. As a key team member, you will play a vital role in executing marketing strategies in line with business objectives. This role will primarily focus on the marketing and revenue growth of our wholly-owned operating businesses. The ideal candidate has an extensive marketing background and work experience managing a variety of engagements and projects end-to-end, including digital marketing, PR, events, and paid advertising. 

Duties/Responsibilities: 

• Evaluate marketing strategies, tactics, collateral, and prior campaigns for effectiveness and ROI
• Create and expand marketing strategies and plans for operating businesses 
• Design, plan, and execute effective marketing campaigns in line with the plan
• Determine and implement key reporting metrics to measure campaign effectiveness.
• Build brand awareness and generate innovative ideas to promote brands/products.
• Create content strategies based on business objectives, category focus, and audience segments across all channels (online/offline/social)
• Design and coordinate promotional campaigns, PR, and other marketing efforts across print& digital channels
• Maintain a consistent view of marketing ROI and KPIs
• Develop a marketing strategy for business
• Manage and review the marketing budget for all entities
• Keep updated on market trends & competitor strategies
• Provide oversight, guidance, support, and collaboration to Brand Marketing Manager
• Support programming creation and marketing at the business unit level

Qualifications: 

• Degree in Marketing, Business Administration, or a related field.
• Prior experience in a similar role.
• Deep knowledge of marketing, including brand marketing, PR, content management, digital marketing & performance marketing, and marketing analytics
• Excellent written & verbal communication skills and are comfortable dealing with the media.
• Knowledge of SEO and digital marketing strategies and analytics
• Adept at building relationships, liaising with multiple stakeholders, and thrive inmatrix environments.
• Strong leader who has built, scaled, and led high-performing marketing teams.
• Strategic thinker & problem solver with the ability to be hands-on.
• Comfortable with ambiguity and leading efforts with minimal direction